Healing the home: How some real estate pros are turning to feng shui in an uncertain market

No bites on that multimillion dollar home? It may be the vibes. Find out how Dr. and Master Zhi Gang Sha creates feng shui fixes for luxury listings. Continue reading

Pending home sales post record drop as deals die and price cuts soar

Inflation and mortgage rates took a hefty toll on homebuyers in October, with a record 60,000 home-purchase cancellations during the month, according to new data released Monday. Continue reading

4 ways to ‘set the stage’ when preparing your listings this holiday season

Take advantage of the warmth associated with holiday memories when marketing your listings this year. Designer Antoinette Fargo offers tips for tablescapes and holiday decor that will win over homebuyers. Continue reading

Selling new construction: 5 tips for working with property developers and buyers

For first-time homebuyers and empty nesters, construction projects such as subdivisions, townhouse complexes and condominiums are often the perfect mix of convenience and ease. Continue reading

Your 2023 business depends on nailing this seller conversation

To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities. Author and trainer Bernice Ross offers strategies and a script you can use to have difficult, but necessary, conversations. Continue reading

Stingy buyers? Angry sellers? Nurturing clients through a shift

This month: After several consecutive years of a strong sellers’ market, an agent must help her clients accept a major market shift. What tools can her broker provide to enlighten these sellers who may have missed the “peak,” but can still have an incr… Continue reading

Are you missing a quarter of potential clients with your marketing?

Who do you picture when you’re writing your property descriptions or choosing photographs? Make sure that you’re creating an inclusive image of all types of potential buyers, including those with disabilities. Continue reading

RealScout launches 19th Buyer Graph in Southwest Florida

Fourteen brokerages have partnered to launch the Southwest Florida Buyer Graph, which hosts real-time anonymized buyer data and habits and climate risk data. Continue reading

Households with school-age kids likely to lead fall homebuying rush

Households with school-age children will account for 22.5 percent of all home sales over the next 10 months, according to analytics firm TKI’s latest predictive report. Here’s how to market to them. Continue reading

This is the best time for homebuyers’ agents to lock in a deal this fall

Realtor.com’s “Best Time to Buy” report revealed Sept. 25 to Oct. 1 is the best time for buyers to seize early-season savings as rising mortgage rates and booming inflation clobber demand. Continue reading