Why cookie cutter tech just doesn’t cut it

“We offer that tool, if only our agents would use it!” These words are uttered by nearly every leader of a brokerage firm. Each day, agents and teams eagerly present the next ‘game-changing’ tool to their brokerage leadership with the promise of it mak… Continue reading

Top brokerages find new ways to carve out profit

According to recent data from REAL Trends, the average retained company dollar dwindled to a mere 14.8% in 2017. This is down from 22% 5 years prior. Brokerages are faced with pressures on commission splits, non-producing agents, and occupancy/payroll … Continue reading

What wins the broker tech battle – exclusive interview

There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate. Continue reading

Leads are easy — closing them is hard

Leads. They are what many real estate professionals consider to be the life blood of their business and the essence to success. Historically, the main point of concern around this hot topic has been related to obtaining leads and keeping a consistent l… Continue reading

Ready player one: how the new hybrid virtual brokerage can help you compete

It’s only been in the last few years that virtual brokerages have popped up, and they’re a hot topic within the industry. Without a physical location, virtual brokerages have significantly lower overhead costs and can scale their business with relative… Continue reading