What really affects brokerage profitability? An insider’s look with Wendy Forsythe

Profitability is a top concern facing brokerages in the next two years, according to NAR’s 2019 Profile of Real Estate Firms. Understandably so: Today’s broker is beset by a host of external factors putting downward pressure on their revenue, with very… Continue reading

How transactions can reinvent the client experience

Who cares about the real estate client experience? Brokers do. They’ve got CRM tools coming out the wazoo. Agents do. They answer phone calls on family vacations. Administrators do. They work overtime to keep everyone up-to-date. Buyers do. They need … Continue reading