Expressing the values that guide your organization can feel like a team-building exercise or corporate technicality. In reality, though, it’s central to ensuring that you (and everyone in your business) understand what matters most. Continue reading
A company’s purpose is much more than a mission statement — it’s why agents and employees join your team and what sets you apart from the competition. A framework called “the five P’s” can help you unlock and elevate your purpose in an authentic, meani… Continue reading
NAR’s Strategic Thinking Advisory Committee came up with new statements in collaboration with Havas, the same ad agency responsible for the “That’s Who We R” campaign. Continue reading