Keller Mortgage taps Mortgage Coach to convert more leads

After conducting two rounds of layoffs, Keller Williams’ lending arm looks to grow its business by making a popular lead conversion tool available to all of its loan officers. Continue reading

Lenders gearing up to help renters become homebuyers

New technology and policy changes at Fannie Mae and Freddie Mac spur innovations by Guild Mortgage and Ready Life to help borrowers without credit scores and good payment histories. Continue reading

Flyhomes lays off 20% of workforce, cites rising interest rates

The layoffs come after a rapid expansion into new markets including Texas, Colorado and Idaho following a $150 million Series C funding round. Continue reading

Maxwell’s Español mortgage solution is bilingual, ‘builds trust’

Borrowers with limited English proficiency said to be more likely to make it through the complex application process, enabling lenders to close loans faster and boost loan officer production. Continue reading

Homebuilder sentiment takes a nosedive: The Real Word

This week, Byron Lazine and Nicole White discuss a downturn in homebuilder sentiment and truths agents should acknowledge in a market shift. Continue reading

Rocket Mortgage customers offered free premium Truebill accounts

The rebranding and tighter integration of Truebill into the Rocket platform is part of a broader effort to transform the company’s brands into a fintech platform. Continue reading

What instantly differentiates a luxury agent? Pulse

This week, we want to know: How can you tell when someone is a luxury agent? Is it their marketing, price point or ZIP code? Continue reading