‘Millions More Buyers’: What’s a real estate portal’s competitive advantage?

Real estate portals benefit tremendously from network effects, which is the key factor that gives them unprecedented market power and an impregnable moat to repel competition. Let’s take a look at international portal leadership across three markets an… Continue reading

How market share is creating competitive superpowers in real estate

Explosive growth is on the horizon for the brokerage — or group of brokerages — that cracks the market-share code first. Continue reading

Why Zillow has the advantage over KW, Rocket Homes and others

Zillow benefits from practically unbeatable network effects in the consumer space. Both of these moves ignore basic strategic principles of playing to your strengths and picking battles you can win. Continue reading