How to create a solid CMA for today’s buyers

The comparative market analysis (CMA) is one of the quintessential tools in an agent’s advertising tool box — it’s practically the entire reason homeowners even let us walk through their front doors. Here are four steps for creating a CMA for the moder… Continue reading

Fighting Back: Give agents what they need and consumers what they want

How are real estate broker-owners responding, adapting or changing? Here’s what Nico Hohman, broker-owner of Hohman Homes Real Estate Brokerage & New Home Consultants in Tampa, Florida, is doing. Continue reading