How to overcome your emotional insecurity about Instagram

Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections. Continue reading

QUIZ: Who’s your perfect client?

Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected. Continue reading

Generate leads 24/7: How to build your website with your expertise

When you’re putting together your website, every word counts. In Part 1 of our five-part content marketing game plan, Christy Murdock shows you how to ensure that your site is communicating effectively on your behalf. Continue reading

CHALLENGE: Make your social media look flawless in 7 days

Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Continue reading

How that ‘Distracted Boyfriend’ meme could end up costing you

Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading

QUIZ: Test your real estate marketing IQ

Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading

How bad is it? The worst website mistakes (and how to avoid them)

From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading

7 out-of-the-box client appreciation ideas

Want to take your client relationships to the next level and have some fun while doing it? Trainer Darryl Davis suggests client appreciation parties — with a twist. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading