The Real Word: Can the appraisal process be color-blind?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as … Continue reading

Looking for leads? Tap into these digital door-knocking strategies

Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those who are relying on more traditional digital or print marketing strategies. Continue reading

Here’s how this agent generated $108K on TikTok in 2021 (so far)

While others balked at TikTok, Atlanta Realtor Glennda Baker saw an opportunity to extend her brand by sharing real estate advice. With 7 million views and $108,000 in GCI in 2021 thus far, she knows a thing or two about working it on TikTok. Here’s ho… Continue reading

New, pending, existing: What you should know about today’s market

This week, Inman looked at what you should know about pending sales, new-home sales and existing-home sales. Here, Windermere Chief Economist Matthew Gardner dives into where the market stands on those metrics and more. Continue reading

The Real Word: Is sight unseen the way to go?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss buying a home sight unseen, co-housing and how to win bidding wars. Continue reading

Worth a steal! 8 email marketing scripts for your repertoire

Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more. Continue reading

7 daily habits of top producers that’ll bolster your business

Are you ready to grow your business exponentially? Follow the lead of top producers! Here are seven practices that’ll help you leverage your time and grow your business like top producers do.  Continue reading

The Real Word: Could buying leads put your business in danger?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be pai… Continue reading

Want to invest in real estate? Here’s how to get started

Investing in real estate is a great way to build wealth over time, but how can newbies get started? Rick Guerrero shares his own investing journey, what he learned along the way and what advice he’d give to new investors. Continue reading

A national home value downturn isn’t in our future. Here’s why

Windermere Chief Economist Matthew Gardner dives deeper into the timeline of events that led to the 2007 crash, comparing then and now. Here’s why he speculates there’s no real reason to expect a widespread, systematic decline in home prices in the for… Continue reading