Why you shouldn’t build your business on buying leads

If you wouldn’t put all your financial investments into a single vehicle, why would you even consider putting all your lead generation efforts into one activity? You shouldn’t. Having multiple lead gen pillars is crucial to reducing exposure and risk. … Continue reading

How to find the right CRM for your production level

Expert Michael Hellickson knows that selecting the right CRM isn’t easy for most agents. A lot of what they should use depends on the other technology they rely on. But more importantly, it has to do with where they’re at with their business. Find out … Continue reading

Trouble getting past small talk? 7 steps for becoming a social butterfly

Regardless of your market, you’re likely competing against many real estate agents for business. Follow these steps to get that unique cutting edge that’ll better your business, set you apart and make a lasting impression.  Continue reading

Real estate has no clear strategy for addressing climate change risks

Climate change poses a significant threat to the real estate industry, which has been slow to adopt standards to deal with the rising threat, according to a study published this week by the Urban Land Institute, a nonprofit education and research insti… Continue reading

Meet the lawyer suing to change buyer agent commissions forever

Benjamin Brown, a co-chair of Cohen Milstein’s antitrust practice group, is a lawyer whose tenacity the real estate industry may come to know well. Continue reading

Attention, agents: Opendoor launches new referrals program

Opendoor introduced on Tuesday a new program to refer clients outside of the company’s buy parameters to partner real estate agents.  Continue reading

Get tongue-tied when making videos? Try Teleprompt.me

Never again record your marketing videos with a loss of words or an endless ramble. Teleprompt.me is a free tool to help you shine on your videos like a pro. Continue reading