AI, machine learning power lead-gen tool from Realeflow

Seller predictive analytics company Realeflow has announced its latest product, Leadflow AI Agent, a lead-generation solution to help residential agents be the first to know when someone wants to list a home. Continue reading

Coldwell Banker in pole position? CBx Seller Leads sees big 1st-year growth

Coldwell Banker’s CBx Seller Leads, a free lead service for affiliated companies, has seen a 74 percent adoption rate in its first 12 months. The “machine learning” software helps convert leads into listings at three times the market rate, according to… Continue reading

Why you shouldn’t build your business on buying leads

If you wouldn’t put all your financial investments into a single vehicle, why would you even consider putting all your lead generation efforts into one activity? You shouldn’t. Having multiple lead gen pillars is crucial to reducing exposure and risk. … Continue reading