Author Archives: Marian McPherson

Compass CMO: The only path forward is automation

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Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape. Continue reading →

Lockup period is over for Compass. Will investors stick around?

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The largest investors in Compass, namely SoftBank, can now sell their shares thanks to the end of a 180-day lockup period. Here’s what their actions could mean for the brokerage’s future. Continue reading →

Howard Hanna Jr., founder of real estate powerhouse, dead at 101

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Howard Hanna Real Estate Services founder Howard Hanna, Jr. has passed, according to a family announcement. HHRES is the largest family-owned and operated brokerage in the U.S. Continue reading →

Meet the former Amazon exec tasked with growing Redfin’s reach

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Redfin Chief Growth Officer Christian Taubman shares how he balances leading Redfin’s product and marketing strategy and why keeping “the real world” in mind is key to creating tech and marketing that works. Continue reading →

‘Conjuring’ homeowners asked for ghosts’ permission to do renovations

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The owners of the country’s most famous haunted house, a 285-year-old Rhode Island estate made famous by the 2013 horror flick “The Conjuring,” is on the market for $1.2 million. Continue reading →

Opendoor launches partnership with new-home platform BDX

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Opendoor is digging into the new-home market through a partnership with Builders Digital Experience, the owners of the new-home search platform NewHomeSource. Starting Thursday, homeowners can request an Opendoor Trade-In offer through a widget on NewH… Continue reading →

RealScout launches its largest buyer graph yet in LA

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RealScout has added its 16th Buyer Graph cohort in Los Angeles, according to an announcement on Wednesday. A record-breaking 24 local brokerages will now share real-time anonymized buyer data and habits on the Buyer Graph platform, which enables agents… Continue reading →

4 ingenious ways to take advantage of a market slowdown

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Three broker-owners share how real estate agents can make the best of a seasonal slowdown with upgraded marketing, better training and much more. Continue reading →

4 ingenious ways to take advantage of a market slowdown

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Three broker-owners share how real estate agents can make the best of a seasonal slowdown with upgraded marketing, better training and much more. Continue reading →