The agent migration from legacy brokerages continues

As we approach the final weeks of 2023, agents are continuing to migrate from legacy brands to low-fee, cloud-based brokerages. Mike DelPrete looks at the numbers and trends. Continue reading

DelPrete: How Zillow pressures its agent partners to plug mortgages

Zillow is shoring up its Home Loans business by ratcheting up pressure on Flex agents, who refer clients to the mortgage arm or risk losing future leads, tech advisor Mike DelPrete writes. Continue reading

6 charts that illuminate the latest existing-home sales data

In a series of key charts, Aziz Sunderji of Home Economics and Mike DelPrete, a strategic adviser and global expert in real estate technology, put August existing-home sales in historical context. Continue reading

DelPrete: Legacy brokerages make strides, but upstarts have the edge

Shifts in the housing market are exposing underlying changes and the strengths and weaknesses of existing business models, including upstarts like The Real Brokerage, Mike DelPrete writes. Continue reading

DelPrete: Why real estate tech platforms can’t quit the agent

The last mile of lead generation, where an agent connects with a client, is what tech can’t recreate on its own, Mike DelPrete argues. Continue reading

Zillow’s Listing Showcase is poised to change the seller equation

As Zillow’s Listing Showcase rolls out, it’s becoming clear that it will play a central role on the seller side of the business as it unlocks new premium revenue streams. Continue reading

Will Zillow’s Listing Showcase jolt agents with pay-per-listing pivot?

Zillow’s new product represents a new business model — from pay-per-lead to pay-per-listing — that mirrors the way profitable international peers monetize their market-leading positions. Continue reading