Zillow flexes in the face of a cooling market: DelPrete

Zillow and Realtor.com’s Q1 results shine a light on two key factors: overall revenue growth is slowing in a cooling market, and Zillow’s next-gen lead gen business, Zillow Flex, is building momentum. Continue reading

Zillow’s Flex model offers ‘next gen lead gen’: Mike DelPrete

Zillow’s new strategy has the company going back to its roots, doubling down on agent lead gen, and extracting more revenue from real estate commissions. Continue reading

‘Zillow, it’s not me, it’s you’ Part 2: Premier Agent leads are weak

“Zillow, please understand that the magic is gone for me and for many other agents who trusted and partnered with you for years,” writes agent Meg Jones Mullin in a follow-up to her break-up letter with Zillow. She and other agents sound off about how … Continue reading

How to use Zillow to grow your business in 2021

Find out how this real estate behemoth has been enhancing its services for agents over the past year, especially in its paid platform, Premier Agent. Then, determine whether Zillow is the right fit for your budget. Continue reading

‘Grit, tenacity and desire’: 5 mega team leaders on scaling for success

Inman recently spoke with some of the country’s top mega team leaders to learn more about the secret sauce behind how their teams continue to grow. Here’s how they do it. Continue reading