DelPrete: How Zillow pressures its agent partners to plug mortgages

Zillow is shoring up its Home Loans business by ratcheting up pressure on Flex agents, who refer clients to the mortgage arm or risk losing future leads, tech advisor Mike DelPrete writes. Continue reading

Zillow’s Flex model offers ‘next gen lead gen’: Mike DelPrete

Zillow’s new strategy has the company going back to its roots, doubling down on agent lead gen, and extracting more revenue from real estate commissions. Continue reading

Zillow’s mortgage ambitions ramp up with office opening

Zillow cut the ribbon on its Zillow Home Loans office today, in Overland Park, Kansas. The headquarters will serve as the main hub for its nascent mortgage program, which was launched in the wake of last year’s acquisition of the Overland Park-based Mo… Continue reading