Real estate agents: Create a VIP customer experience

In the competitive real estate arena, customer experience is key to an agent’s success, whether that agent is helping with a purchase, sale or both. Customers have high expectations regarding the level of support provided by their agents — as they shou… Continue reading

How to personalize the homebuyer journey and exceed customer expectations

Compared to a few decades ago, purchasing a home today is more of a digital experience. Homebuyers have easy access to online educational tools and resources, making them hands-on and proactive with their home search. Continue reading