Real estate agents: Create a VIP customer experience

In the competitive real estate arena, customer experience is key to an agent’s success, whether that agent is helping with a purchase, sale or both. Customers have high expectations regarding the level of support provided by their agents — as they shou… Continue reading

Call, text or email: what’s the best way to communicate with your client?

In real estate, effective communication is crucial, and smart agents take their client’s needs into consideration when choosing the best contact methods. In a competitive market where homes move quickly, adopting newer, faster methods of communication … Continue reading

California Realtors group warns agents to stay away from lawyer solicitations

There have been questions over the employment status of real estate agents in California — and possible ramifications or ripple effects nationwide — in the wake of a labor ruling by the California Supreme Court over a year ago. Continue reading

How to personalize the homebuyer journey and exceed customer expectations

Compared to a few decades ago, purchasing a home today is more of a digital experience. Homebuyers have easy access to online educational tools and resources, making them hands-on and proactive with their home search. Continue reading

Owners.com is seeking to hire salaried agents in some markets

Owners.com, a former for-sale-by-owner search site turned tech-focused brokerage, is making the switch to employee agents, according to job listings in multiple markets. Continue reading

The latest on the fight over independent contractor status

There are at least three other cases currently pending before the California Labor Commissioner (Department of Labor Standards Enforcement) that offer a simultaneous threat to independent contractor status. Don’t despair yet — there might be sunshine o… Continue reading

Why the “new” homebuyer needs a new brokerage

In case you missed it, the way homebuyers approach house hunting has changed significantly in recent years. They tend to do a lot of the upfront research on prospective neighborhoods and school districts before ever contacting a real estate agent. Continue reading

Owners.com adds 3 new home search, property tour features to site

Tech-focused real estate brokerage Owners.com, which operates in all 50 states, has announced the launch of three, new consumer-facing features for its mobile and desktop websites. Continue reading