How agents can become influencers

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset t… Continue reading

How letting go of the wrong buyer can lead you to the right one

It’s a fact of the real estate business: not every house is going to appeal to every buyer. Homes and neighborhoods are as varied as the people who live in them, and what draws in the corporate lawyer may repel the world-traveler. Continue reading

The best advice I’ve ever received about luxury customer service

As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients wit… Continue reading