How agents can take part in the real estate-as-entertainment trend

A trend has emerged in luxury real estate: Long before prospective buyers purchase properties, they consume high-end home and lifestyle content as entertainment — and leading agents are leaning in. Continue reading

Serhant, Altman brothers highlight launch of Pacaso Agent Collective

Pacaso has coalesced a group of influential agents into a luxury real estate ambassador program. Continue reading

5 steps to building a database that yields million-dollar deals

At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multi-million dollar businesses going. Continue reading

How agents can become influencers

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset t… Continue reading