Zillow’s free 3D home tours launch nationwide

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In a move to upend the world of real estate imagery, Zillow announced Monday it will let people across the U.S. and Canada use a free app to snap photos and create online 3D home tours. Continue reading →

Food for Thought: Senior Residences Offering Better Dining Options

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Eli Ayoud plates a delicately cooked piece of fish to which he’s added garden-fresh flavor and eye appeal with fresh rosemary. As he delivers the order to the diner and carefully situates the white plate on a linen-covered table in front of her, smiles… Continue reading →

Sharing Nature’s Precious Legacy

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(This story is part of a partnership between Next Avenue and Nature: American Spring LIVE, a three-day, multiplatform event live on April 29, 30 and May 1 on PBS and Facebook.) Prolific conservationist Rachel Carson, of Silent Spring  fame, urged that … Continue reading →

This brokerage management software wants to streamline your business

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Zipi is a back-office administration software platform for brokers to manage deals and agent financials. The latest iteration of Zipi is even more heavily focused on brokerages and provides a highly versatile and granular user experience for brokers to… Continue reading →

3 rules every agent should follow

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To thrive in the real estate industry, you will need to succeed in your ability to interact with people and build strong bonds — that means always being honest, owning up to your mistakes and always doing your best for your clients (and yourself). Put … Continue reading →

Stop buying leads! Go with this proven prospecting method instead

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Sick of spending thousands monthly on low-converting leads, veteran agent James Festini decided to cut them out of his business entirely. Here’s how he generates up to 25 qualified leads per week for free. Continue reading →

Prospector, networker, converter, marketer: What’s your strength?

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Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading →

Lesson Learned: Get out of your comfort zone, and lather, rinse, repeat

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In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, it’s Northern Virginia broker Karen Wenner Cooper. Continue reading →

Future-proof your business using lead management strategies

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The story of the market shift is simple: the seller’s market much of the nation has enjoyed for the last decade is re-balancing. Buyer leads have been repeatedly told, “Inventory is tight. You’ll have to act quickly to get the deal you want.” Continue reading →

Low-cost, high-impact marketing with video

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“What do Christmas decorations have to do with real estate?” asked Chrissie Wright. “Connection and engagement,” she said, answering her own question. “And it has everything to do with letting our community get to know us and trust us.” Continue reading →