‘Do the right thing’: Jade Mills on $100M deals, downturns and more

The broker and president of Jade Mills Estates at Coldwell Banker in Beverly Hills revealed the secrets to her success and offered advice to new agents, luxury agents and everyone in between. Continue reading

Does your advertising paint a true picture?

In real estate, transparency should matter. However, there’s a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction and along the seams between black and white. Continue reading

What do clients need in 2021? 8 skills every agent must nail

Frenetic markets often lead to frenetic decisions. In today’s frenzied markets, agents have to be on top of every aspect of the transaction. Here’s what real estate buyers and sellers should expect from their agents. Continue reading

WATCH: This is the one trick you need to build trust with your clients

“It’s worth taking the time” said “Money Whisperer” Joe McLean onstage at Inman Connect New York, in a panel titled “Why Trust is the Key to Financial Success.” The panel concluded that your primary goal should always be to build trust with clients. Continue reading

Lesson Learned: Honesty is everything

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading

3 rules every agent should follow

To thrive in the real estate industry, you will need to succeed in your ability to interact with people and build strong bonds — that means always being honest, owning up to your mistakes and always doing your best for your clients (and yourself). Put … Continue reading