7 strategies to master cross-platform marketing

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Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading →

What to do if a client says, ‘I’m not selling my home for THAT price’

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If your client is frustrated by a lowball appraisal, even when they’ve done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes. Continue reading →

These up-to-the-minute marketing strategies are getting results now

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Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now. Continue reading →

Why inland California housing is so exposed to downturn risk: Report

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Data provider Attom tracks the 50 U.S. communities most at risk of further housing decline. Half of them are located in one of three places. Continue reading →

Zillow, Realtor.com team up on syndicated rental listings

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The ongoing portal war has now sparked a new alliance that’ll see Zillow’s rental listings show up on Realtor.com’s site. Continue reading →

Appeals court rules Chicago transfer tax hike can move ahead

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Voters are set to decide on March 19 whether they want to quadruple the tax buyers pay on real estate purchases above $1.5 million. Realtors say it amounts to a secret tax and rent hike. Continue reading →

How to leverage SEO, drive organic traffic and outrank the competition

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Think your website can’t compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results. Continue reading →

Luis Suárez buys $12M pad near teammate Messi in Fort Lauderdale

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The Inter Miami striker bought the 7,100-square-foot property in an off-market deal. He’ll be just a 10-minute walk away from fellow teammate, Lionel Messi. Continue reading →

Location, location, location? Price eclipses previous buyer priority

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Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is ev… Continue reading →