PlanetRE integrates Chat GPT to inspire agent content marketing

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The company intends to make it easier for agents to generate useful, engaging content. “Humans have worked hard for a long time. It is time machines do the heavy lifting from here on,” said CEO of planetRE Subrao Shenoy. Continue reading →

Refis ramp up as rates fall to 6.28% — but homebuyers stay on the fence

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Requests to refinance accounted for 31 percent of all loan applications last week, well below the past decade’s average of 58 percent. Continue reading →

Meredith Pierson teams up with Missy Jerfita at Compass

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Following her departure from Berkshire Hathaway HomeServices, Pierson joined forces with Jerfita to build on Jerfita’s existing team and create the Jerfita Pierson Team at Compass. Continue reading →

Compass faces first downturn amid pressure to cut costs

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The brokerage has dominated the conversation for years in real estate but is now faced with the task of becoming profitable amid its first major market downturn. Continue reading →

Many Americans will rely on tax refunds to make ends meet, despite shrinking refunds 

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30% of Americans say they’re reliant on their tax refund to make ends meet in 2023, especially Gen Z and millennials Despite fewer pandemic tax credits, 29% of Americans expect a higher tax refund this year Nearly a quarter of American taxpayers plan to use their tax refund to pay for necessities (24%) It’s the […] Continue reading →

Pacaso launches low-down payment option for new second home buyers

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With Pacaso Now, the company is offering a 5 percent-down payment option for a one-eighth share, thereby providing second home buyers 3 options after 12 months, according to an announcement. Continue reading →

Wells Fargo exiting correspondent mortgage lending business

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Executives hope to reduce risk by reducing the size and narrowing the focus of bank’s mortgage business to better serve retail customers and minority communities. Continue reading →

Go pro! 23 reasons top agents stand out among amateurs

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When markets get tough, and 2023 is certainly shaping up that way, it’s the professionals who come out in the winner’s circle while the amateurs are left standing on the sidelines. Continue reading →