Succeeding in luxury real estate is all about storytelling

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Panelists at Inman Luxury Connect Monday argued that good marketing in the luxury segment is all about telling stories that speak to a specific type of consumer. Continue reading →

New age in luxury: The rise of AI, social media and millennials

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Luxury Connect panelists said that a generational wealth transfer is lifting more millennials into the luxury real estate market, and it’s already changing how luxury brokerages are working to attract clients. Continue reading →

Lofty unveils LoftyWorks at ICLV

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Real estate software company Lofty is putting its considerable development resources into the apartment market with the release of LoftyWorks. Continue reading →

Commercial market bottom nears as foreclosures surge

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Portfolios of foreclosed and seized office buildings, apartments and other commercial buildings hit $20.5 billion during the second quarter of 2024, the highest quarterly figure posted since 2015, according to MSCI. Continue reading →

Bulletproof Ohio home goes under contract after multiple offers

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The home was listed for $399,900 over two weeks ago. Listing agent Jon Modene refers to the home as having “the strangest and greatest potential I have ever seen.” Continue reading →

Lights! Camera! Action! Egypt Sherrod touches down in Las Vegas

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The multi-talented “Married to Real Estate” star teased the fourth season of her wildly popular HGTV reality show ahead of her appearance TODAY at Inman Luxury Connect in Las Vegas. Continue reading →

Lesson Learned: Realtors are keepers of the American dream

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Find out how this third-generation Realtor puts his background and love of the land to work for clients ranging from farmers to hunters to developers of therapy and religious retreats. Continue reading →

13 more questions agents should ask about commission settlements

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There’s plenty that’s still not clear as the Aug. 17 implementation deadline approaches, broker Cara Ameer writes. Here’s how to make sure your seatbelts are fastened low and tight as you brace for potential impact.  Continue reading →

Forced to move? Not quite. The real reasons buyers are shopping now

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A surprising share of homebuyers are seeking to “move up” in home. And the next wave of clients may have different priorities in mind, according to the Inman-Dig Insights consumer survey. Continue reading →