5 ways commercial and residential real estate can cooperate now

A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies Continue reading

Ultimate SEO guide to promote your profile, master your market

Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition in your local market and beyond. Continue reading

These 12 pillars of attraction will transform your recruiting

Choosing just four of these 12 categories will help you recruit more effectively and efficiently and open up new avenues for growth, coach Verl Workman writes. Continue reading

Interest rate waiting game: Should buyers purchase now or wait it out?

Is it better to buy now or wait it out in today’s housing market? RE/MAX President Amy Lessinger lays out the factors that can help you help buyer clients decide. Continue reading

Buyer (agent) beware before opting for a workaround: The Download

What do you make of commission-sharing workarounds, and how are you planning to change up your communication strategy? Continue reading

Prospects for lower mortgage rates grow as inflation continues to ease

The Federal Reserve’s preferred inflation gauge fell to 2.56 percent in May, getting closer to the Fed’s 2 percent target for the 2nd month in a row. Core inflation reading is lowest since March 2021. Continue reading

Jones Fridman International brings on Straser Silicon Valley team

The merger brings on Katy Thielke Straser’s seven-person team and allows Jones Fridman International to expand its market area into Northern California. The team now represents about $25 billion in career sales. Continue reading

A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading

5 mindfulness myths debunked — so you can enhance your edge

Mindfulness is a powerful and practical skill that can enhance your edge, efficiency and performance in both personal and professional realms, broker and coach Aaron Hendon writes. Continue reading