A lighthearted listing campaign during tough times

Fredrik Eklund and Ben Bacal teamed up to create their Star Wars-themed “May the Sale Be With You” marketing campaign for a family-friendly $32M luxury listing in Beverly Hills. Continue reading

Anxiety over coronavirus has reached the US real estate market

While some agents have seen clients significantly impacted by the outbreak, others note that Chinese buyers had already been dwindling because of trade tensions. Continue reading

Lesson Learned: Always be closing

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). As a top luxury agent for Douglas Elliman in New York City, Jamie Safier puts a lifetime of experience to work c… Continue reading

The essential guide to the new luxury real estate market

After speaking with a number of agents specializing in the modern luxury market and reviewing data on this growing segment, including our own targeted survey, Inman can say that while no two luxury homebuyers are alike, the current crop of luxury buyer… Continue reading