How I sold over $1B in luxury real estate (without a CRM)

While technology plays a significant role in any real estate business, personal communication is essential to generate growth. Continue reading

Full-frontal agent ‘stripped’ of job after baring all in listing photos

In addition to Instagram, nude-but-blurred photos of David Ferrugio initially appeared on TheMLS.com before being yanked off the website by administrators. Continue reading

A lighthearted listing campaign during tough times

Fredrik Eklund and Ben Bacal teamed up to create their Star Wars-themed “May the Sale Be With You” marketing campaign for a family-friendly $32M luxury listing in Beverly Hills. Continue reading

The future of real estate is agent-owned boutiques

Three independent real estate teams are dominating L.A. metro coastal markets and high-end inland areas. Each one is founded and run by agent owners who don’t have to operate a brokerage. That’s thanks to their partnership with Side, a tech brokerage-a… Continue reading

Bel Air spec mansion with 21 bathrooms sells for $94M

Once listed for $250 million, developer Bruce Makowsky’s mega-mansion sold for $94 million after nearly three years on the market and a $60 million lawsuit against Zillow. Continue reading

Bel Air spec mansion with 21 bathrooms sells for $94M

Once listed for $250 million, developer Bruce Makowsky’s mega-mansion sold for $94 million after nearly three years on the market and a $60 million lawsuit against Zillow. Continue reading

In order to stand out, these agents lit up this $49.5M home in neon

The expansive Neoclassical mansion in Los Angeles was decked out with 17 art installations by light artist Olivia Steele. Continue reading