Tomer Fridman and Sally Forster Jones form new team

The LA-based luxury powerhouse agents have been collaborating together at Compass for six years, and after clients suggested they make their partnership official, the pair have formed Jones Fridman International. Continue reading

Can an LA condo set a $50M record? Agents say, why not?

LA’s luxury condo market has never seen a sales price above $35 million. But some agents say that under the right conditions, a condo could sell for more — and it soon may be just the right time. Continue reading

The LA ‘mansion tax’ is coming, sending sellers on a sprint to April 1

To make their multimillion-dollar properties more attractive and move them more quickly, some sellers have been cutting their asking prices precipitously and negotiating other add-ons into contracts. Continue reading

It’s a Bel Air mansion with its own $25,000 fragrance. But why?

Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal. Continue reading

The top luxury real estate agents serving Hollywood in 2022

The Altman Brothers, Santiago Arana, Aaron Kirman, Chris Cortazzo, Sally Forster Jones, Joyce Rey and more are featured in this year’s list of standout agents from “The Hollywood Reporter.” Continue reading

16 great podcasts — and the agents nailing audio as a marketing tool

These podcasts not only provide listeners with tips and advice on how to build their business, but also serve as the best examples of how agents are nailing the form as a marketing tool. Continue reading

When mansion prices touch the sky, what does an extra $100M mean?

Hubris and a lack of comparables at the highest echelons frequently collide for inexplicable price differences from one estate to the next. But as with all real estate, location and size still matter. Continue reading

These are the 30 top real estate agents in Hollywood right now

‘The Hollywood Reporter’ on Wednesday named Aaron Kirman, Fredrik Eklund and Jade Mills among the top 30 luxury agents in Los Angeles. Continue reading

WATCH: How new-money buyers are changing the luxury landscape

At Luxury Connect, top luxury agents discussed how the latest crop of tech millionaires is transforming the luxury real estate market, and what it takes to work with them successfully. Continue reading

In order to stand out, these agents lit up this $49.5M home in neon

The expansive Neoclassical mansion in Los Angeles was decked out with 17 art installations by light artist Olivia Steele. Continue reading