Tag Archives: Bel Air

It’s a Bel Air mansion with its own $25,000 fragrance. But why?

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Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal. Continue reading →

One-time $100M Bel Air mansion falls to Earth with huge price cut

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“Realistically in this market, this is what it’s worth – it’s priced to sell,” said Shawn Elliott of Nest Seekers, one of the agents who listed the property last week. Continue reading →

Aaron Kirman leaves Compass for Christie’s International

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Aaron Kirman’s move will see his team become a brokerage that operates in partnership with Christie’s. The move comes at a time when competition for talent is more intense than ever Continue reading →

$177M Malibu home sale sets new California record

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The sale of fashion mogul Serge Azria’s 7-acre property in Malibu, California, for $177 million, has set a new record in the golden state. The buyer was venture capitalist Marc Andreessen. Continue reading →

6 Instagram accounts you’ll love if you’re in real estate

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From the glamorous to the absurd, these Instagram accounts will lift your spirits and provide you with useful information. Continue reading →

How to build a track record by knocking on doors

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When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success. Continue reading →

The Essential Guide to luxury marketing

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The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes. Continue reading →

The Agency founder talks expansion, corrects the rumor mill

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Mauricio Umansky says the agent count at his Southern California boutique brokerage is actually way up. Continue reading →