Tag Archives: ben bacal

How I sold over $1B in luxury real estate (without a CRM)

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While technology plays a significant role in any real estate business, personal communication is essential to generate growth. Continue reading →

Fredrik Eklund and Thomas Ma announce new agent social app

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REAL is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at “lightning speed.” Continue reading →

A lighthearted listing campaign during tough times

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Fredrik Eklund and Ben Bacal teamed up to create their Star Wars-themed “May the Sale Be With You” marketing campaign for a family-friendly $32M luxury listing in Beverly Hills. Continue reading →

Bel Air spec mansion with 21 bathrooms sells for $94M

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Once listed for $250 million, developer Bruce Makowsky’s mega-mansion sold for $94 million after nearly three years on the market and a $60 million lawsuit against Zillow. Continue reading →

Bel Air spec mansion with 21 bathrooms sells for $94M

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Once listed for $250 million, developer Bruce Makowsky’s mega-mansion sold for $94 million after nearly three years on the market and a $60 million lawsuit against Zillow. Continue reading →

In order to stand out, these agents lit up this $49.5M home in neon

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The expansive Neoclassical mansion in Los Angeles was decked out with 17 art installations by light artist Olivia Steele. Continue reading →