The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading

Why this $120M indie sold to Cascade Sotheby’s International Realty

Led by husband and wife Realtors, Evelyn and Steve Rosling, the 14-year-old Park Place Real Estate covers the Portland metropolitan area and southwestern Washington state and recorded $120 million in sales volume for 2018 with 25 agents.  Continue reading

BoomTown buys lead qualification company Real Contact

BoomTown, a sales and marketing platform for the real estate industry, has bought a company that, it says, attacks a real pain point for real estate agents — following up with leads promptly. Continue reading

The secret weapon some of the top names in real estate use

Ever been in a situation where a deal was going south and there was nothing left to do but improvise to keep it alive? Improv acting classes can go a long way in those cases. Here’s why you should consider taking up improv. Continue reading

The Agency to open first Florida office in November

Beverly Hills-based brokerage, The Agency, has joined forces with respected Douglas Elliman veteran agents, Chris Franciosa and Jared Ringel, to open the brokerage’s first South Florida office in the wealthy enclave of Boca Raton in Palm Beach County. Continue reading

Want more business? Send these 10 thank-you notes

Well-timed, thoughtful, hand-written notes can lead directly to referrals and new business — take it from a wide range of agents who are making this strategy their own. Continue reading

Christie’s International Real Estate heads to Aspen, eyes expansion

Following the launch of Christie’s International Real Estate’s first company-owned brokerage in NYC, the luxury real estate company is heading to Aspen. Continue reading

Growing number of millionaires spurs demand for luxury agents

The number of millionaires in the U.S. skyrocketed to 32 million in 2018 while those with more than $500 million shot up to 1,770, according to a new study. Continue reading

The essential guide to agent safety

Simple tips from safety experts and agents on how to minimize risk, prepare for dangers and do the job safely. Continue reading