Why seller leads are Zillow’s biggest opportunity

Last week, Zillow announced its latest financial results, and the stock dropped 25 percent (losing $2 billion in value). But the story everyone is missing is the Zillow Offers business and its huge potential with seller leads. Continue reading

Study: 90% of consumers used an agent in 2018

That’s the highest rate of consumers using an agent since the report’s inception in 2001 (when 81 percent of consumers used an agent) and a 5 percentage point increase from the last REAL Trends consumer study in 2014 (85 percent). Continue reading

Compass acquires D.C. indie Wydler Brothers Real Estate

Compass is acquiring the Washington D.C.-based Wydler Brothers Real Estate, the New York City-founded real estate brokerage confirmed to Inman. Continue reading

Lesson Learned: Cross your t’s and dot your i’s

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, proud Florida native and former healthcare provider, broker-owner Ophelia “Opey” Angelone. Continue reading

The cost of buying a home today vs. a year from now

Consumers are aware that interest rates are increasing, but very few understand how costly these seemingly small increases can be over the life of a 30-year mortgage. It’s your job, as an agent, to explain to buyers why they need to buy right now. Continue reading

What service means after the sale

It’s an eternal question in real estate: is it more important to attract new clients or hold on to the ones you have? While the correct answer might be “both!”, successful luxury agents know that service after the sale is key to client retention — and … Continue reading

From rock bottom to rocking my market

A little over two years ago, I nearly hit rock bottom. My life was in a downward spiral. I was going through home foreclosure; I was incapacitated from a car accident, where I lost my car and then I lost my job. Continue reading

5 actions to generate more client referrals

Creating a business based on regular and recurring referrals is the ideal for any real estate professional. But it doesn’t just happen. It takes work. It requires you to be different, be proactive and provide extraordinary levels of service. Continue reading