The Real Word: What we know about Zillow’s Premiere Agent program

At a recent closed-door event in Boston, president of media and marketplace at Zillow Group, Greg Schwartz, spoke to approximately 100 top agents about Primer Agent 4, which has begun its implementation phase in select markets. Here’s what we learned. … Continue reading

4 common mistakes luxury agents make: Tom Ferry

Real estate coach extraordinaire Tom Ferry took the stage at Inman’s Luxury Connect on Wednesday in Beverly Hills where he outlined for the luxury agents in attendance the four biggest mistakes an agent can make. Continue reading

Watch election returns with NAR via Facebook Live on Nov. 6

The National Association of Realtors will be on hand on election day and the next to assess what the results mean for the real estate industry. Continue reading

Weinstein victim delivers powerful MeToo address at Luxury Connect

Louisette Geiss was once a rising star in the entertainment industry. She’d performed at the Grand Ole Opry, made appearances on hit sitcoms and reached both the apex and proverbial end of entertainment career in Harvey Weinstein’s hotel room at the Su… Continue reading

Disaster victims can now find a safe haven in low-income housing

Housing units normally set aside for low-income residents can now be used to house persons displaced by Hurricanes Florence and Michael and other disasters without regard to their incomes. Continue reading

Want to level up? Than become a wealth manager, not just an agent

When catering to wealthy clients, one way to ensure repeat business is to become a wealth manager rather than simply a real estate agent. Continue reading

Meet the real estate agent who built a career out of his Instagram

Two schools of marketing thought converged Wednesday morning at Inman’s Luxury Connect event in the main ballroom at the Beverly Hills Wilshire Hotel. Continue reading

Can’t convince sellers to leave for a showing? Try these 6 approaches

If you have stubborn sellers who want to “help” with showings, make sure you’ll do it right or just feel uncomfortable leaving when buyers come to check out your listing, try these strategies. Continue reading