How to get more leads in 2019 using Facebook, Zillow and Google

Many agents drive themselves nuts trying to sync flashy new tools into their marketing plan. Boiling it down to the necessities greatly helps when it comes to automation and digital marketing. Here are five tools that’ll help you rake in the leads next… Continue reading

‘It’s all about exposure.’ Agents share tactics for an uncertain market

As the market shifts thanks to rising inventory and slower price growth, do real estate agents need to change their approach at all? When it comes to marketing listings and finding buyers, agents find their approach is pretty much status quo, with a fe… Continue reading

Is title insurance worth the cost for your buyers?

When it comes time to add up closing costs, your buyers are going to want to eliminate all unnecessary expenses, and for some, that might include title insurance. Here’s what your buyers need to know before they say it’s not worth the cost. Continue reading

3 ways for real estate agents to rank higher on Google

Ranking well in search can be a game changer for your real estate business. By showing up for valuable search queries, you can get free organic traffic, which can ultimately lead to more clients. Continue reading

What’s a great lead worth? Ideal Agent puts that question to the test

Ideal Agent advertises to homesellers that they can save money on their home sale and work with only the top local agents. To listing agents, it promises ready-to-go leads. Here’s how it works. Continue reading

7 senior housing options every real estate agent needs to know

There will come a time when a flood of aging baby boomer clients will turn to you for advice about retirement housing. Here’s a guide to senior housing options you can use to steer folks in the right direction.

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