So when Anthony Lamacchia, the firm’s chief executive, warns never to start a conversation with a prospective clients by asking these two “absolutely awful” questions, take notice — no matter how unorthodox his advice may seem. Continue reading
A decision announced by Zillow to reinstate unvetted leads to its Premier Agent platform has divided agents, some of whom say conversion rates were too low. Continue reading
When talking through changes with clients, it can be difficult to get stubborn buyers and sellers to see your side. “Show, don’t tell” is a mantra that works. Here are five examples of how we changed minds using one simple tool. Continue reading