A veteran agent wants her broker to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium they can achieve? Anthony Askowitz explores this hypothetical situation from both sides of th… Continue reading
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals. Read the latest in our New Normal series, and join us next week at Inman Connect when we take the conversation live… Continue reading
Are you over it? Sick of spending way too much on subpar leads? Last year, this indie brokerage took online portal buys down to almost zero, and instead, it diversified spending into community building, online marketing and direct mail. If you’re looki… Continue reading