Tag Archives: Columns

Real (Estate) Talk: The courage to advocate for change with Elaine Gross

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In this Real (Estate) Talk episode, expert Dr. Lee Davenport chats with the recently retired Elaine Gross, the founding president of ERASE Racism, the civil rights organization based on New York’s Long Island. Continue reading →

Team structures are absolute nonsense: The Real Word

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This week, Byron Lazine and Nicole White are talking about teams, teamerages, and expansion teams and their effect on rankings, how agents can help buyers obtain down payment assistance, plus topics from left, middle and right. Continue reading →

10 top-tier lead generation strategies (and how to convert ’em)

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What lead generation strategies should be your go-to choices for maximum lead conversion in 2023? Bernice Ross chooses from her best advice over the last year and offers you the most actionable, targeted solutions. Continue reading →

8 tips for becoming the go-to expert in your market

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There’s no doubt about it — being an expert in your market takes work — but it’s worth it! Make the new year ahead your opportunity to grow your expertise and, in turn, your business.   Continue reading →

Zillow’s new take on listing photos: The Real Word

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This week, hosts Byron Lazine and Nicole White are talking about Zillow’s acquisition of VRX Media, the hottest housing markets for 2023 and topics from left, middle and right. Continue reading →

6 coaching essentials for teams and staff members

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As we wind down one year and embark on another, it’s time to consider how to move forward with these winning strategies from @properties Christie’s International Real Estate executives Amy Corr and Kevin Van Eck. Continue reading →

Help homeowners lower home maintenance costs in 2023 with this 12-month marketing campaign

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Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video, writes trainer Bernice Ross. Continue reading →

Two key charts to make sense of the crazy US housing market

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Media headlines focusing on a pending US housing market crash are based on limited data that’s skewed by the outsized 2021 numbers. Mike DelPrete offers two charts to help you consistently refocus on market realities. Continue reading →