Real humans are better than artificial intelligence

Although technology has its place, it simply can’t compare with the human touch when it comes to marketing and running a real estate business. Broker Teresa Boardman differentiates the skills AI is good at from those that you can do better. Continue reading

Let go of what you can’t control: How to handle unforeseen hiccups

Even with the best processes in place, things can go wrong. Darryl Davis uses his own real-life experience to help you learn how to handle the unexpected with grace and efficiency. Continue reading

7 ways to hook first-time buyers (before they’re ready to buy)

First-time buyers may not be ready to purchase a home right away, but with a little patience you can turn them into lifelong clients. Keller Williams Head of Inclusion and Belonging Julia Lashay Israel offers insights on providing education and informa… Continue reading

How to turn your Google Business Profile into a lead gen machine

If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading

Redfin bids ‘arrivederci’ to NAR. Who’s next? The Download

Redfin CEO Glenn Kelman encouraged agents and brokers to leave NAR along with the company. Will they, and who else will join them? Continue reading

5 steps to growing a business with video content

Growing your influence and getting your name “out there” in your local market means more than just creating content. It’s also about how you refine and distribute it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his conten… Continue reading