The do’s and don’ts of creating an engaging real estate brand

If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading

Women in real estate are having a moment, and it’s about damn time

Women in real estate are having a moment, and it’s way overdue. WomanUp! co-founder Sara Sutachan and others share their favorite moments from this year’s 2022 conference. Continue reading

Lost momentum? 5 FOCUS steps for an epic comeback

Has your business slowed? Does what seemed to come easy, now seem more difficult? When the real estate market cools, it’s natural to feel like you’ve lost the positive business momentum that you had. To regain it, follow Jimmy Burgess’ FOCUS acronym to… Continue reading

6 questions millionaire real estate leaders ask themselves each day

These six questions should take six minutes or less to review and answer, Livian CEO Adam Hergenrother says. Decide to start the habit today of asking yourself these questions. Repeat every day — and watch your leadership, relationships, business and l… Continue reading

5 habits to help you raise your financial IQ

When it comes to your financial future, the only dumb question is the one you didn’t ask. Let CFP Jordan Curnutt help you raise your financial IQ so that you can get a handle on your money. Continue reading

Dragging? Let RuPaul tell your inner saboteur to ‘sashay away’

Ever feel like your own worst enemy? Take a tip from Mama Ru, and see what a difference dealing with your inner saboteur makes in your life — and your business. Continue reading

No ‘Money Pit’! 14 things to watch for with historic homes

Whether it’s a carefully preserved showplace or a money pit, a historic property can offer a once-in-a-lifetime opportunity for the right buyer. Team leader Carl Medford offers his personal perspective based on his historic homeownership journey. Continue reading

Listening skills are the salesperson’s superpower

Sometimes real estate agents don’t seem to be able to break away from the script and listen to what potential clients really want and need. Broker Teresa Boardman offers a tale of two customer service experiences to share the importance of paying atten… Continue reading