Be transparent: How to have the commission conversation

At the heart of the ongoing DOJ-NAR saga is who gets paid and how in a transaction — and how the consumer is educated about it. Broker-owner Gavin Payne says agents should “attack the gorilla in the room on every appointment.” Here are some key talking… Continue reading

Reimagine just-sold cards: 12 strategies for a business boost in 2022

Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you’ll need to generate more leads, ramp up your business and hit the ground running in the new year. Continue reading

How to find happiness in real estate? Do what you love

They say if you love what you do, you’ll never work a day in your life. Well, real estate is certainly work, but there is a way to make sure you’re successful and happy. Here’s the secret according to Jay Thompson. Continue reading

5 sales podcasts every agent should listen to

Real estate agents spend a lot of their time traveling (and the holidays are upon us). How do wise agents make the most of their time? Here are a few podcasts that’ll up your sales game. Listen next time you’re stuck in transit. Continue reading

Is Oregon’s ban on love letters in legal trouble? The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a lawsuit that’s fighting Oregon’s ban on love letters, top changes from the NAR annual conference and Real Estate Creative’s social media content. Continue reading

Humor, connection, presence: How to upgrade your marketing in 2022

Statistics say that clients typically go with the first agent they meet — so how can you make sure you’re that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that’ll help you stand out from your comp… Continue reading

11 issues that will impact the future of real estate

As Americans, we’re very blessed. This holiday season, mega-team leader Carl Medford is thankful, but also concerned. Here are the top 11 issues that he believes will affect the future of real estate. Continue reading

Lesson Learned: Tune into your clients

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Sotheby’s Stan Ponte learned to talk less and listen more. Continue reading

$6M in 4 months: How to use this agent’s free Facebook lead strategy

If you are looking for a source for free leads, don’t miss out on the opportunity that local Facebook Groups offer. Add value, be a valuable resource, and business will follow. Here’s how Realtor Jay Johnson pulled out $6 million in closed sales in his… Continue reading

Generate steady leads and referrals: 9 systems you need in place by 2022

Whether you’re brand new to the biz, you’ve just had immense growth this year and are playing catchup, or you’re simply looking for fresh automation ideas, here are nine systems every agent can use for a steady stream of referrals. Continue reading