Brokerages push back on NAR ad campaign targeting ‘competitors’

The trade group highlighted its own members — including Zillow, Compass, Redfin, Homie, Opendoor and Offerpad — among those whom it’s competing with for consumer mindshare. Continue reading

‘Much needed’ or ‘Ridiculous’? Realtors sound off on NAR fee hike

Paying $10 more for the trade group’s consumer ad campaign has agents and brokers reevaluating what they’re getting for their NAR membership. Continue reading

NAR votes to raise annual membership fee by $10

The trade group’s special assessment for its “That’s Who We R” campaign will rise to $45 annually in 2023, in addition to NAR’s membership dues, which the board voted Friday to keep at $150. Continue reading