Here’s every AI platform real estate agents need to know about in 2023

Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there’s so much more to explore. Continue reading

Engel & Völkers Americas partners with Constellation1 on websites

The partnership will allow the brokerage to create refined websites that are high-performing and data-rich and include customizations specific to the Engel & Völkers platform. Continue reading

NYC rent soars to all-time high — and it’s not done yet, analysts warn

The median rent in Manhattan climbed to a new high of an astounding $4,175 per month, according to Douglas Elliman and Miller Samuel’s March 2023 New York City rental report. Continue reading

Don’t knock the She Shed, guys — it could get you a 2.5% premium

Amenities that appeal to cooking enthusiasts, like steam ovens, pizza ovens or professional-grade appliances, can also add as much as 5.3% more to a home’s sale price, a new analysis shows. Continue reading

US dominates the globe with most ultra-high-net-worth homeowners

The U.S. notched 14 spots among 20 global cities in a new analysis of homeowners with a net worth of at least $30 million. New York City clinched the top spot on a list compiled by REALM and WealthX. Continue reading

7 marketing metrics that matter most (and how to measure them)

Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading

There are 1.25 million fewer million-dollar homes in America in 2023

The share of $1 million homes in the U.S. dropped from a high of 8.6 percent in June 2022 to approximately 7 percent in January, due in part to higher mortgage rates that have cut into homebuyer purchasing power. Continue reading

Family matters: 5 marketing tips based on NAR’s multi-generational data

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading

Costly housing spurred California’s 500,000-person pandemic exit

The state’s population exodus was second only to New York, which lost 15,000 more people. The sky-high cost of housing was the residents’ primary reason for departure. Continue reading

Homebuyer dollar stretching further as rates drop: Zillow

As mortgage rates have dropped from a roughly 7 percent peak, buyers can now buy homes about 84 square feet larger than those they could purchase in October with a $3,000 monthly payment. Continue reading