The best advice I’ve received on marketing myself as a luxury agent

When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. Continue reading

Broker sues Sotheby’s rival for ‘cybersquatting,’ theft of name

If you’ve got a name that’s synonymous with your business, it might be a good idea to buy it as a domain name — if only to keep it away from your rivals. Continue reading