How letting go of the wrong buyer can lead you to the right one

It’s a fact of the real estate business: not every house is going to appeal to every buyer. Homes and neighborhoods are as varied as the people who live in them, and what draws in the corporate lawyer may repel the world-traveler. Continue reading

Top San Francisco brokerages agree to share consumer data

Eight of the Bay Area’s top real estate brokerages are partnering to share buyer data with the help of real estate tech startup RealScout. Continue reading