Marketing your listing by exploiting Anne Frank is just gross

When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading

Shamed developer withdraws floor plans ‘honoring’ Tubman, Frank

Albuquerque-based homebuilder Abrazo Homes drew the ire of social media users over the weekend for their floor plans named after Harriet Tubman and Anne Frank. The builder has edited the descriptions to remove historical facts about the women’s lives. Continue reading