Lead gen game-changer: How geographic layering is growing my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how L… Continue reading

How to tighten your belt and cut unneeded expenses

The practice of real estate is expensive right out of the gate, so why waste even more money on fancy tech toys you don’t need or don’t have time to learn about? Here’s how to stop being wasteful and start taking advantage of the free tools you didn’t … Continue reading

Why you should never skip pre-qualifying buyers

Buyer clients will often ask: Do I need to be pre-approved for a loan before I start house hunting? Yes. This practice is the first step necessary to put clients in a strong buying position to reach their goals in the journey to homeownership. Continue reading

Vibrators, sex and death: The 10 craziest confessions from real estate agents

Curious to know what shenanigans my fellow agents have come across, I posted this question on Facebook: “What is the craziest thing that ever happened to you as a real estate agent?” Here are some of the most outrageous answers. Continue reading