Why hiring a PR team is the best marketing decision you can make

A constant presence in major media outlets is a valuable way to promote and grow your real estate business on all levels. Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team. Continue reading

3 ways to up your Instagram game during quarantine

A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact. Continue reading

4 basics to remember in the era of virtual business

Even though the world is shifting, people still need the services of real estate agents during this time. Here are a few things to keep in mind when migrating your team’s business to the virtual world. Continue reading

The Agency expands in Northern California, wins Bay Area sales contract

The brokerage founded by Mauricio Umansky now has an office in Healdsburg and will handle sales for a development on Yerba Buena Island in the San Francisco Bay. Continue reading

Flood of agents depart SoCal luxury brokerage The Agency

Departing agents have fled to Compass and to Hilton & Hyland, a brokerage that has a history of bad blood with The Agency. Continue reading

Tracy McLaughlin leaves Compass for The Agency

Tracy McLaughlin has joined the The Agency, leaving Compass four months after it acquired her former brokerage, Pacific Union International. Continue reading