Demand for urban homes will be ‘muted’ for years: McKinsey

Consulting firm McKinsey & Company has found that pandemic-induced hybrid work is here to stay, for better or worse, ensuring permanent consequences for real estate agents in larger cities. Continue reading

71% of consumers expect personalized service. Here’s how to deliver

Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound. Continue reading