Tag Archives: opcity

Realtor.com opening new Opcity tech hub in downtown Austin

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Opcity, the real-estate lead generation platform owned by News Corp. subsidiary and Realtor.com operator Move Inc, will soon have a second office in Austin. Continue reading →

The evolution of real estate leads: Fallout at realtor.com

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With Move Inc.’s purchase of Austin-based lead gen company Opcity, realtor.com has made some changes. What can we learn from realtor.com’s recent strategy, and what should we prepare for later in the game? Continue reading →

RE/MAX Select is walking away from realtor.com’s leads

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RE/MAX Select, an East Coast real estate franchise with more than 200 agents, is severing its ties with realtor.com’s lead generation platform after 17 years over what it says has been a deterioration of that business service since realtor.com’s parent… Continue reading →

Realtor.com lays off Arizona sales team, consolidates in California

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The team in Scottsdale had been working on realtor.com’s lead generation and marketing products, which are geared toward real estate agents. Now, all those sales efforts at realtor.com will be consolidated into an office in Westlake Village, California… Continue reading →

Realtor.com tests replacing its lead-gen with Opcity, angering brokers

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Some brokers who rely on realtor.com’s lead generation service are reeling after learning from the company that the service will no longer be offered in their area but instead replaced with one from Opcity, a startup that was acquired by News Corp., th… Continue reading →

Unlikely allies: Redfin and RE/MAX are teaming up

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RE/MAX and Redfin announced a new partnership today that will give RE/MAX agents exclusive access to Redfin’s agent referral program – at a discounted rate – in 5,000 U.S. ZIP codes and throughout Canada. Continue reading →

The biggest mergers and acquisitions of 2018

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The year in real estate was marked by big-name brokerages and franchises using their capital to gobble up market share and boost their value propositions with enhanced agent technology. Continue reading →