No one cares about your brokerage: Ryan Serhant

Find out how powerhouse New York City real estate broker and television personality Ryan Serhant has parlayed his personal brand into a burgeoning media empire. Continue reading

What’s in a name? Why naming and personal branding matter

In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues. Continue reading

How to foster innovative, happy, independent agents

The brokerage of the future presents as hyperlocal with a focus on service and culture. Indie brokerages are excelling at aligning the success of the firm and its agents. Cutting the red tape and having the right local leadership can make all the diffe… Continue reading

How to foster innovative, happy, independent agents

The brokerage of the future presents as hyperlocal with a focus on service and culture. Indie brokerages are excelling at aligning the success of the firm and its agents. Cutting the red tape and having the right local leadership can make all the diffe… Continue reading

3 things you must refine to get your image in check

The shallowness and importance of a first impression in the real estate industry are undeniable, which is why it’s important to nail your personal brand image from the get-go. Here are the three most important factors that make up your personal brand i… Continue reading